Write from the heart - that's all you really need to do.
Never try to second guess the market or try to be clever with your audience - or those who would help you achieve your aims.
Be true to yourself and be honest with your readers - because that's the only way to create anything of value and to sustain an artistic career of any kind.
It's easy to get fooled by the system into thinking that you work to get paid, therefore you can write anything for money - but it doesn't really work like that.
Not with art anyway. Not with anything creative.
Creativity requires more than just turning up and punching the clock.
Writing, painting, sculpting, playing an instrument, making movies, anything that requires personal expression, needs a soul at work.
Your soul - your time and passion and commitment.
That's what creativity of any kind demands:
It's intimidating, sure, when you see so much finished stuff around - you know, finished books, completed movies, and mastered songs that just glow with semi-perfection - all neatly packaged and oozing confidence and, well, some kind of stature.
And all available for sale...
It's hard when you want to be one of those people who has a book out there or a song or a film - and you know you haven't even started or worse actually, you're half way through something that feels like it's never going to be completed let alone recognized and available as a finished product.
It can be extra intimidating to see so many people with finished products who are social networking constantly - trying to get themselves and their own books, films and music seen and taken seriously.
Especially when on the same page some fabulously famous people are doing exactly the same - and they have the fame, the kudos and the riches to do it well!
How can you possibly compete in a world where just about everyone is shouting, "Look at me, look at me!"
Thing is, it's not about competing.
It's just about being there - and being yourself and being honest.
People might criticize you (but actually they rarely do).
Most likely people might appear to ignore you.
But that's okay too.
How many times have you seen people online and not said anything - just stored away their image or their 'thing' in your brain and moved on?
That's pretty much what everyone else is doing.
They may never contact you or involve themselves with you but they know you're there.
And there is just where you need to be.
You gotta be in it to win it, as they saying goes.
That doesn't mean you spout bollocks all day though.
People respond best to sincerity.
Consistent sincerity - the kind you can't fake.
Do what you do, feel what you feel, and write what you write...
Love what you do and do what you love.
And get it out there.
And the world, my friend, will know.
Trust in yourself and your dreams.
And write from your heart.
Till next time.
© Rob Parnell